Own the neighborhoods you sell.
Sellers now ask an assistant who knows their street. Speak Local shows whether it names you, maps where you rank across your farm area, and checks the site those answers are built from.
Free. Up to 25 pages graded across Local, SEO, AEO and GEO, usually in under a minute. No email, no card.
How does a real estate agent get recommended by ChatGPT and Google?
By being the clear local expert in a form machines can read: a Google Business Profile for you or your team, neighborhood pages with real local knowledge rather than the same IDX listings every site has, reviews that name the neighborhood and the sale, and RealEstateAgent schema that ties you to your brokerage. Assistants recommend agents they can verify and quote.
Updated 9 October 2026
What do buyers and sellers ask before they pick an agent?
Who knows the area, what a home is worth, and whether now is the time. Six worth tracking:
- Best real estate agent in your neighborhood
- Who sells the most homes in your city?
- Is now a good time to sell a house in your city?
- How much is my house worth in your neighborhood?
- Neighborhoods in your city with a short commute downtown
- Real estate agent in your city who speaks Spanish
Examples to adapt, not data. Put the ones that bring you business to ChatGPT, Perplexity and Gemini on a weekly or monthly round, and each answer is recorded: named, cited or absent, with whoever was named in your place. How AI answers are tracked
What do Google and AI assistants weigh for an agent?
Local expertise they can verify. The listings are the same everywhere; what you know isn’t.
Neighborhood pages with real knowledge
What’s being built, how quickly homes have sold this year, what the HOA covers, how one street differs from the next. That is the page an assistant can’t find anywhere else, and its reason to cite you.
Listings alone won’t make you the expert
IDX listing pages carry the same text on every site with the feed. They serve buyers who are browsing, but give an engine no reason to credit you over anyone else. Your original pages do.
One identity for agent, team and brokerage
Agents change brokerages and teams rename. Old bios and profiles that still say otherwise are exactly the disagreements engines notice. Keep one current bio and point everything at it.
Reviews that say where and what
“Sold our condo in Midtown in nine days” gives an assistant a place and a result to repeat. Reviews on the big property portals are part of what’s read about you too.
Which schema should a real estate agent use?
RealEstateAgent, a schema.org LocalBusiness type, for you, your team or each brokerage office. Link an agent or team to the brokerage with parentOrganization, and describe the people as Person.
Speak Local’s scanner reads RealEstateAgent as entity schema on your homepage.
areaServednaming the neighborhoods you workparentOrganizationpointing at your brokerageknowsLanguagefor the languages you work insameAsfor your portal and association profiles
Check it with Google’s Rich Results Test or the Schema Markup Validator before it goes live.
{
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"@id": "https://www.example.com/#team",
"name": "Example Home Team",
"url": "https://www.example.com/",
"telephone": "+1-555-0100",
"areaServed": [
{"@type": "Place", "name": "Example Heights"},
{"@type": "Place", "name": "Old Town"}
],
"knowsLanguage": ["en", "es"],
"parentOrganization": {
"@type": "RealEstateAgent",
"name": "Example Realty Brokerage"
},
"employee": [
{
"@type": "Person",
"name": "Test Agent",
"jobTitle": "Team lead"
}
]
}Where should an agent start?
In this order. The first three take a week, not a quarter.
-
Claim and complete your Business Profile
Google lets public-facing practitioners, real estate agents included, have their own profile alongside the brokerage’s. If you don’t meet clients at an office, list a service area rather than your home address.
-
Fix your bio everywhere after any move
Website, profile, portals and association listings: one brokerage, one phone, one current photo.
-
Write one great page for each neighborhood you farm
Start with the one you most want listings in.
-
Ask every closing for a review that names the area
Buyers and sellers both, the same way, with nothing offered in return.
-
Track the questions sellers ask
“Best agent in your neighborhood” on ChatGPT, Perplexity and Gemini, every week, against the agents who already own it.
How does Speak Local help an agent or brokerage?
Every plan includes all of it. See the full platform for how the pillars combine into one score.
Asked and answered.
Do IDX listings help an agent’s SEO?
Should an agent have their own Google Business Profile?
How does the Fair Housing Act affect neighborhood pages?
Can a brokerage track all its agents and offices?
How do I know if ChatGPT recommends me?
See where a real estate agent like yours stands.
Audit, score, fix and monitor how you show up in Google and in AI answers.