Plans from $49 a month.

Every tool is on every plan, from one business to an agency’s whole client list. Plans are month to month, and the price is the most you’ll pay.

Not ready to choose? Run the free scan. It doesn’t need an account.

Site Audit
Rankings
Map grid
AI Answers
Competitors
Reviews
Listings
Backlinks
Analytics
Heatmaps and recordings
Website feedback
Connections

See what each tool does

Local

For a single business.

$49a month

Billed monthly. Cancel any time.

Choose Local

✓1 website
✓10,000 credits a month, enough for about 21 keywords checked daily or 5 AI questions weekly
✓50 site audits a month
✓Unlimited team members
✓Every tool, from site audits to AI answers

Freelancer

For a freelancer with a handful of clients.

$99a month

Billed monthly. Cancel any time.

Choose Freelancer

✓Up to 10 websites
✓30,000 credits a month, enough for about 64 keywords checked daily or 15 AI questions weekly
✓100 site audits a month
✓Unlimited team members
✓Every tool, from site audits to AI answers

Agency

For an agency with a book of clients.

$249a month

Billed monthly. Cancel any time.

Choose Agency

✓Unlimited websites
✓100,000 credits a month, enough for about 215 keywords checked daily or 51 AI questions weekly
✓300 site audits a month
✓Unlimited team members
✓White label: your name, logo, colors and web address

Rather we did the work? A Website Tune-Up is $750 once, and Managed is $349 a month. Both include the Local plan.

Compare plans

The tools are the same on every plan. Plans differ in websites, credits and audits, and Agency adds white label.

Swipe the table to see every plan.

What each plan includes
Every month
Per month	Local $49/mo	Freelancer $99/mo	Agency $249/mo
Websites	1	10	Unlimited
Credits	10,000	30,000	100,000
Site audits	50	100	300
Team members	Unlimited	Unlimited	Unlimited
What the credits cover
Keywords, checked daily	21	64	215
Or AI questions, asked weekly in ChatGPT, Perplexity and Gemini	5	15	51
Tools
Site Audit	✓	✓	✓
Rankings	✓	✓	✓
Map grid	✓	✓	✓
AI Answers	✓	✓	✓
Competitors	✓	✓	✓
Reviews	✓	✓	✓
Listings	✓	✓	✓
Backlinks	✓	✓	✓
Analytics	✓	✓	✓
Heatmaps and recordings	✓	✓	✓
Website feedback	✓	✓	✓
Connections	✓	✓	✓
White label: your name, logo, colors and web address	No	No	✓

The keyword and question figures are what fits in the longest month, 31 days with 5 weekly rounds, and an AI question allows for 2 web searches by each assistant. Spend the credits however you like: fewer keywords and more questions, or map grids, listings and backlinks.

The plan price is the most you’ll pay. When a month’s credits are used up, work that uses credits pauses until the next month starts. Nothing is lost and nothing more is charged.

What 10,000 credits buy

Credits pay for the checks that cost us something to run, like a rank check or an AI answer. This is one way to spend a month on Local, the smallest plan, in the longest month there is. Freelancer has 3 times the credits, and Agency 10 times.

9,056 of 10,000 credits An example month on Local

15 keywords, checked every day6,975
One AI question, asked of 3 assistants every week1,935
One 7 × 7 map grid, checked once98
One listings check, across 8 directories31
One backlink profile, measured once17
Left over944

What each check costs

The same rates the Billing page in the app shows. Site audits don’t use credits: each plan has its own monthly count. The most a check can use is held while it runs, and anything it didn’t use goes back.

Credits per check
Check	Charged	Credits
Keyword rank check	Per tracked keyword, per check	15
AI answer check	Per question, per assistant, plus the same again for each web search the assistant runs, up to 5	43
Backlink profile measurement	Per domain, including your own site and each competitor in a competitor scan	17
Backlink history	Per domain	19
Link pull	Per page of up to 100 links	19
Organic reach estimate	Per domain, including your own site	10
Google reviews pull	Per block of up to 100 reviews	8
Business listing search	Per search	11
Listing check	Per directory, per location, per check	2
Listing search	Per search	2
Map rank grid	Per grid point, on 3 × 3, 5 × 5 or 7 × 7 grids	2

Every tool on every plan

Local has the same tools as Agency. What changes is how many websites, credits and audits you have.

Site Audit32 checks across Local, SEO, AEO and GEO, worst first, each with the points its fix adds to your score.
RankingsDaily positions for the searches you choose, the page that ranks, and whether an AI Overview or a local pack was on the page.
Map gridOne search checked from up to 49 points around the business, so you see where you rank across town.
AI AnswersYour customers’ questions put to ChatGPT, Perplexity and Gemini, with the businesses each one named and the pages it cited.
CompetitorsThe businesses you compete with, scored the same way, and where you stand against them.
ReviewsYour Google reviews in one place, answered from Speak Local once your Business Profile is connected.
ListingsYour name, address and phone checked across 8 directories, with every listing that disagrees.
BacklinksYour link profile, its history and the links themselves, beside your competitors’.
AnalyticsVisits by source, with AI assistants on their own line, and the calls and form fills they turn into.
Heatmaps and recordingsWhere visitors click, how far they scroll, and replays of real visits.
Website feedbackClients comment on the page itself, on a staging site or through a review link, and you reply in Speak Local.
ConnectionsSearch Console and your Business Profile, and an MCP connector so your own AI assistant can read your data.

Pricing questions

What is a credit?

Credits pay for the checks that cost us something to run. A keyword rank check is 15 credits. An AI answer check is 43 credits for each assistant, plus 43 for each web search it runs. Site audits don’t use credits: each plan has its own monthly count. Every rate is in the table above, and the app shows what you have left as you go.

How many keywords and AI questions does each plan cover?

Local’s credits cover about 21 keywords checked every day, Freelancer’s 64 and Agency’s 215. Or 5, 15 and 51 questions asked of ChatGPT, Perplexity and Gemini every week. Most people mix the two. The figures fit in a 31-day month with 5 weekly rounds.

What happens when I run out of credits?

Work that uses credits pauses until your next billing month starts. Nothing is lost and nothing more is charged, so the plan price is the most you’ll pay. Site audits pause the same way when the month’s count is used.

Is there a free trial?

No, but the free scan grades any website across Local, SEO, AEO and GEO in about a minute, with no account or card. It shows you what Speak Local finds before you pay for anything.

Can I change plans?

Yes, from Billing in the app. A bigger plan starts once the prorated difference for the rest of the month is paid, and you get its extra credits and audits for the rest of that month. A smaller plan starts at your next renewal.

Is there a contract, and can I cancel?

There’s no contract. Plans are month to month and billed in advance. Cancelling stops the next renewal, you keep what you’ve paid for until then, and charges already made aren’t refunded pro rata.

What counts as a website?

Each website is a project: one domain, with as many locations, keywords, questions and competitors as your credits allow. The competitors you track don’t count as websites.

How many people can use one account?

As many as you like, on every plan. There’s no charge per person.

Can I put my own brand on it?

Yes, on the Agency plan: your product name, logo and colors, on your own web address, so your clients sign in to your tool.

Can you do the work for me?

Yes. A Website Tune-Up is $750 once for one website, and Managed is $349 a month. Both include the Local plan. The managed service page has the details.

Plans from $49 a month.

Local

Freelancer

Agency

Compare plans

What 10,000 credits buy

What each check costs

Every tool on every plan

Pricing questions

Choose your plan.