Practical guides to showing up in Google and AI answers: GEO, AEO, AIO, SEO and local search, from the team that measures it.
GEO
Being readable isn't the same as being used. How to check whether ChatGPT can reach your site, whether it cites it, and whether it names your business.
GEO
A practical way to track whether ChatGPT recommends your business: the questions to ask, how to ask them fairly, what to log, and how to read the trend.
AEO
What to look for in an answer engine optimization tool: which assistants it checks, whether it keeps the answers, how it handles variation, and what to ask before buying.
Strategy
BrightLocal, Local Falcon, Semrush and Speak Local compared for local businesses: which AI assistants each tracks, what it costs, and who it suits.
AIO
An AI visibility report should show where you're named, cited or missing in AI answers, and what to fix. What belongs in one, and what's just decoration.
AEO
A practical answer engine optimization playbook for local businesses: find the questions customers ask, answer them where machines can read them, and prove it.
Local SEO
What AI local SEO actually is, what changed when assistants started answering local questions, and the work that gets a local business named in the answer.
GEO
Does a local business need generative engine optimization? When it matters, when it doesn't, and the few steps that cover most of the ground.
Local SEO
Local AI visibility is how often AI assistants name your business for local questions. Why it's a different measure from your ranking, and how to read it.
AEO
AEO stands for answer engine optimization: shaping content so search engines and AI assistants use it as the direct answer. What it means and how to start.
GEO
GEO stands for generative engine optimization: getting your content cited in answers written by AI. What it means, how it differs from SEO, and where to start.
GEO
Who's who among AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot) and a sensible allow/block policy for local businesses.
AIO
Local searches are starting to get AI-generated answers built from profiles, reviews, and quotable pages. How AI Overviews and the local pack now interact.
AEO
AI engines quote pages that answer first and explain second. The answer-shaped format (question heading, direct answer, support) with before-and-after rewrites.
AIO
A practical path to getting cited in Google AI Overviews: index health, answer-shaped passages, schema grounding, real question phrasing, and patient monitoring.
GEO
Robots.txt checks, curl user-agent tests, and JavaScript blind spots: a practical walkthrough to find out whether ChatGPT can actually read your website.
Strategy
A practical 30-minute checklist: five money questions in three engines, robots.txt and llms.txt checks, a GPTBot fetch test, schema check, and a GBP review.
SEO
Rankings still matter in the AI era because they feed the citations AI engines lean on. On their own, they no longer tell you whether you're winning.
AEO
E-E-A-T for local businesses: named people, real credentials, authored pages and reviewed-by lines, and why sites with faces beat anonymous brochures.
AEO
Most FAQ pages answer questions nobody asks. How to source real questions, match assistant phrasing, wire up FAQPage schema, and put FAQs where they belong.
AEO
Featured snippets extract one passage from one page; AI Overviews synthesize many sources. What changed at position zero, and how one body of work wins both.
GEO
WAFs, CDNs, and bot protection quietly block AI crawlers by default. Here's how to check your logs, confirm the block, and let the right bots back in.
GEO
GEO, LLMO, AISO, AEO, AIO: a dozen names for two crafts. What each AI-search acronym means, which are synonyms, and which matter.
Local SEO
A Google Business Profile checklist for the AI era: the fields that matter, why profile data feeds AI recommendations, and how often to update it.
GEO
What we can infer about how ChatGPT picks local businesses to recommend (readable sites, entity clarity, reviews and consistency) and how to earn a spot.
Strategy
Before you try to improve AI visibility, baseline it: citation audits with money questions, AI referral tracking in analytics, and crawler hits in your logs.
Local SEO
What NAP consistency is, how machines cross-reference your listings, where mismatches come from, and a methodical way to find and fix them for good.
AEO
People Also Ask boxes are free question research and a preview of tomorrow's assistant queries. How to mine PAA for FAQs, content plans, and exact phrasing.
Local SEO
AI assistants read your reviews, summarize the sentiment and quote the details. How to earn better reviews ethically, and the shortcuts that backfire.
AEO
Cut through 800 schema types to the few a local business needs (LocalBusiness, Service, FAQPage and Person): what each one tells search engines and what to skip.
SEO
Slow pages hurt Google rankings and can stop AI engines from fetching and quoting you. The fixes that help with both.
SEO
A technical SEO checklist for local businesses, without the jargon: speed, mobile, indexability, broken pages, HTTPS and duplicates, plus what to ask your web person.
Strategy
Search is fragmenting into answers across Google, ChatGPT and Perplexity. Why the end of ten blue links changes who gets found, and how to measure it.
GEO
Plain-English guide to llms.txt: what the standard is, what goes in the file, why it's cheap insurance for AI visibility, and how to publish it on any site.
AIO
Question-shaped, comparison, and local-intent searches trigger Google AI Overviews most often. What we know about the pattern and how to plan content for it.
Everything on this blog is measured by the Speak Local scan. Run it on your own domain and it reads your pages the way Googlebot, GPTBot, ClaudeBot and PerplexityBot do, then scores what it finds.
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