Built for businesses people find by place.

Customers in each industry ask different questions. The work is the same four pillars (Local, SEO, AEO and GEO), aimed at the way your customers search.

Free, in under a minute, no email or card. It grades up to 25 pages across Local, SEO, AEO and GEO.

The short answer

Which businesses is Speak Local for?

Any business or organization people find by place: a practice, a clinic, a contractor, a dealer, a restaurant, a nonprofit, a brand with many locations. Speak Local audits how Google and AI assistants see your site, tracks where you rank in search and on the map, asks ChatGPT, Perplexity and Gemini the questions your customers ask, and gives you a list of what to fix, in order. Plans start at $49 a month, and we can do the work for you.

Updated 12 October 2026

Choose your industry

Each page covers what that industry’s customers ask, what engines weigh, the schema to publish and where to start.

Home services

Rank across your whole service area and get the emergency calls.

Plumbing · HVAC · Roofing · Electrical · Water treatment See what matters →

Medical & dental

Show the clinicians behind your advice, and answer reviews without breaching HIPAA.

Primary care · Dental · Specialists · Physical therapy See what matters →

Veterinarians

State your hours, animals and services clearly, and earn reviews that describe the visit.

General practice · Emergency · Exotics · Animal hospitals See what matters →

Real estate

Publish your neighborhood knowledge in a form machines can read and repeat.

Agents · Teams · Brokerages See what matters →

Financial & insurance

Put credentials anyone can check behind every answer about money.

Accountants · Tax preparers · Advisers · Insurance agents See what matters →

Dealerships

Treat sales, service and parts as the separate searches they are.

Cars · Trucks · Motorcycles · Powersports See what matters →

Auto repair

Publish prices, credentials and warranty in words drivers and assistants can repeat.

Repair shops · Body shops · Tire and brake · Transmission See what matters →

Restaurants

Publish a menu machines can read, and earn reviews that say what to order.

Restaurants · Cafes · Bars · Breweries See what matters →

Salons & spas

Name each service and the stylist who does it, so assistants can recommend both.

Hair salons · Barbers · Nail salons · Day spas See what matters →

Nonprofits

Make your services, hours and legitimacy clear enough for an assistant to repeat.

Food banks · Shelters · Community groups · Thrift stores See what matters →

Multi‑location

Measure each location in its own market, with the whole brand in one project.

Franchises · Chains · Practice groups · Dealer groups See what matters →

Your Dashboard

Six screens from one business’s workspace, as they look in the app. Choose one to see it.

Overview Every tool for one business on one screen: the audit score, traffic, rankings, backlinks and AI answers, each with its trend.
The Overview screen in Speak Local, for an example heating and air company
Site Audit 32 checks across Local, SEO, AEO and GEO. Issues are sorted worst first, and each one shows how many points its fix adds to your score.
The Site Audit screen in Speak Local, for an example heating and air company
AI Answers Your customers’ questions put to ChatGPT, Perplexity and Gemini. Every answer is kept word for word, with who was named and which pages were cited.
The AI Answers screen in Speak Local, for an example heating and air company
Rankings The searches you choose to watch, with your position, the page that ranks and the last 30 days of movement.
The Rankings screen in Speak Local, for an example heating and air company
Map grid One search checked from up to 49 points around the business, so you can see where you rank across town and not only at your own address.
The Map grid screen in Speak Local, for an example heating and air company
Analytics Visits by source, with AI assistants counted on their own line, and the calls and form fills those visits turn into.
The Analytics screen in Speak Local, for an example heating and air company

An example workspace for a fictional heating and air company. The site audit and the competitors’ scores are real scans of test sites; the rankings, answers and traffic are sample data. Swipe the screen to see all of it.

Other local businesses

If people find you by place, the same checks apply: a gym, a salon, an accountant, a hotel, a pharmacy. The scanner reads every schema.org LocalBusiness type, and you choose the searches and questions that matter in your market. If you sell only online, mark the project online-only and the Local pillar is weighted out instead of scored zero.

Run a free scan →

For agencies

Agencies run Speak Local under their own brand: your logo, your colors and your domain, with unlimited client projects for $249 a month. Each industry page here is a playbook you can hand a client.

Speak Local for agencies →

Common questions

Does Speak Local work for my industry?
If customers find you by searching for a service near them, or by asking an assistant for a recommendation, yes. The audit, rankings, map grid, reviews and AI answers work the same way for every local business; what changes is the searches and questions you track and the schema type you publish.
Is Speak Local software or a service?
Both. The software is a monthly plan from $49 that audits, scores and monitors your site, rankings, reviews and AI answers. If you’d rather we did the work, a Website Tune-Up is $750 once and Managed is $349 a month.
Which AI assistants does Speak Local check?
ChatGPT, Perplexity and Gemini, on a weekly or monthly round. Each answer is recorded as named, cited or absent, with the businesses named instead and a margin of error beside the result.
Can I try it before I pay?
Yes. The free scan grades up to 25 pages of your site across Local, SEO, AEO and GEO, usually in under a minute, with no account and no card. You can run three a day.

See where your business stands.

Audit, score, fix and monitor how you show up in Google and in AI answers.

Free, in under a minute. No account.  Or start a plan from $49/mo

Google SearchChatGPTPerplexityGeminiAI Overviews