The platform

The whole picture of how machines see you.

Four pillars, 38 checks, 12 market questions across 4 AI engines — measured together, because the engines read them together.

PILLAR 01 — LOCAL

Own your neighborhood.

Before AI recommends anyone, it reads the local layer: your profile, your reviews, and whether every listing agrees on who you are. This is the pillar most businesses think is handled — and the one that quietly drifts.

Read the Local SEO guide →
  • Google Business Profile health — completeness, categories, photos, activity
  • Reviews — volume, velocity, rating trend vs. your market
  • NAP consistency — one name, address, phone everywhere machines look
  • Local pack tracking — where you stand on the map results that matter
PILLAR 02 — SEO

Keep the fundamentals.

Classic search still drives the majority of visits — and every AI engine builds its understanding of you on top of it. A slow, unindexable, thin site loses both games at once.

Read the SEO guide →
  • Technical health — speed, mobile, indexability, crawl errors
  • Rankings — your money keywords, tracked over time
  • Content quality — coverage and depth on the services that pay
  • Authority — links and mentions that machines treat as trust
PILLAR 03 — AEO

Win the answer box.

Answer engines quote; they don’t browse. Structured data tells them exactly who you are, and answer-shaped content gives them something worth lifting — into featured snippets today and AI citations tomorrow.

Read the AEO guide →
  • Structured data — LocalBusiness, Service, FAQ & Person schema coverage
  • Answer-shaped content — question headings with direct, quotable answers
  • Snippet readiness — the formats Google lifts into position zero
  • Authorship & trust — real people, credentials, E-E-A-T signals
PILLAR 04 — GEO

Get cited by AI.

The layer nobody else shows you: whether AI can read your site at all, and whether it names you when your customers ask. We test crawler access from the outside and run your market’s real questions on a schedule.

Read the GEO guide →
  • Crawler access — robots.txt, firewalls & CDNs actually letting GPTBot, ClaudeBot & friends in
  • Rendering — content in raw HTML, not locked behind JavaScript AI never runs
  • llms.txt & entity clarity — present, accurate, worth reading
  • Citation share of voice — how often ChatGPT, Perplexity, Gemini & AI Overviews name you vs. rivals
Under the hood

Watch a scan think.

Built from the audits we run by hand for real clients — automated, scored, and re-checked on every scan. We crawl like Google, fetch like GPTBot, and ask the engines your market’s real questions.

AI crawler access — robots, firewalls & CDNs actually letting bots in
Rendering — content in raw HTML, not locked behind JavaScript
llms.txt — present, accurate, worth reading
Structured data — LocalBusiness, Service, FAQ & Person schema
Answer-shaped content — questions with direct, quotable answers
Authorship & trust — real people and E-E-A-T signals
Google Business Profile — completeness, categories, activity
Reviews & NAP — velocity, rating trend, consistency everywhere
Citation share of voice — how often AI answers name you vs. rivals
Competitor benchmark — who’s winning your answers, and with what
The score

How the number is built.

Each pillar is scored 0–100 from its checks, then weighted into one Speak Local Score — so a firewall blocking GPTBot hurts, a five-star review surge helps, and your team always knows why the number moved.

LOCAL30%

Profile, reviews, NAP, local pack — the trust layer.

SEO25%

Technical health, rankings, content, authority.

AEO20%

Schema coverage and quotable, answer-shaped content.

GEO25%

Crawler access, entity clarity, AI citation share.

How it works

From invisible to cited.

1

Scan

Enter your domain. We crawl your site the way Google and GPTBot do, and ask the AI engines your market’s real money questions.

2

Score

One number across Local, SEO, AEO, and GEO — benchmarked against the competitors who are winning your answers today.

3

Fix

Work a prioritized, plain-English fix list: schema to add, crawler blocks to lift, content to reshape — each with the why and the how.

4

Monitor

Scheduled re-scans and alerts the moment an AI answer changes, a citation appears or disappears, or a competitor displaces you.