Trusted by patients. Legible to machines.
Health is where engines are most careful about who they quote. Speak Local checks the signals they look for, from clinician bylines to crawler access, and asks the assistants which practice they’d recommend.
Free. Up to 25 pages graded across Local, SEO, AEO and GEO, usually in under a minute. No email, no card.
How does a medical practice get recommended by AI assistants and Google?
By showing who stands behind the advice and keeping the practical details exact. Each clinician needs a real page with credentials; each condition or service you treat needs a plain-language page reviewed by a clinician; and your locations, hours, providers and accepted insurance need to agree everywhere they appear. Mark the practice up as a MedicalClinic or Physician. In health, authorship and accuracy count for more than volume.
Updated 9 October 2026
What do patients ask before they choose a practice?
Where to go, who takes their plan, and whether they need to come in at all. Six worth tracking:
- Urgent care open now near me
- Best physical therapist for back pain in your city
- Which dermatologists near me take Medicare?
- Do I need a referral to see a cardiologist?
- Chiropractor or physical therapist for sciatica?
- Primary care doctor accepting new patients in your city
Examples to adapt, not data. Put the ones that bring you business to ChatGPT, Perplexity and Gemini on a weekly or monthly round, and each answer is recorded: named, cited or absent, with whoever was named in your place. How AI answers are tracked
What do Google and AI assistants weigh for a medical practice?
Google’s quality guidelines hold health pages to their highest standard of trust, and assistants are cautious in the same places.
Who wrote it, and are they qualified?
A byline, a “medically reviewed by” line naming a real clinician, and a bio with credentials. That is how a health page shows the experience and expertise engines look for before they quote it.
A page per condition and service
“Knee pain” and “ACL rehab” are what patients type and ask. A page for each, in plain words, with what a visit involves and when to come in, gives an assistant something specific and safe to cite.
Providers and locations that line up
Multi-provider practices drift: a doctor who left still on a listing, a new location with no page, two addresses for one clinic. Each provider and each location should exist once, the same everywhere.
Reviews without patient details
Reply to every review, and never confirm the reviewer is a patient. HHS has fined practices for replies that did.
Which schema should a medical practice use?
The most specific medical type: MedicalClinic for a clinic, Physician for a physician’s practice, or a specialty such as Physiotherapy, Dermatology or Pediatric. MedicalClinic and Physician are also schema.org medical organizations, which gives them medicalSpecialty and isAcceptingNewPatients; Physician even takes a usNPI.
Speak Local’s scanner reads all of these as entity schema on your homepage.
medicalSpecialtyfor what you treatisAcceptingNewPatients, kept currentparentOrganizationfrom each location to the practicePersonfor each clinician, linked from their bio page
Check it with Google’s Rich Results Test or the Schema Markup Validator before it goes live.
{
"@context": "https://schema.org",
"@type": "MedicalClinic",
"@id": "https://www.example.com/locations/your-city/#clinic",
"name": "Example Health Your City",
"url": "https://www.example.com/locations/your-city/",
"telephone": "+1-555-0100",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street",
"addressLocality": "Your City",
"addressRegion": "ST",
"postalCode": "00000",
"addressCountry": "US"
},
"medicalSpecialty": ["PrimaryCare", "Pediatric"],
"isAcceptingNewPatients": true,
"parentOrganization": {
"@id": "https://www.example.com/#organization"
},
"employee": [
{
"@type": "Person",
"name": "Test Physician",
"jobTitle": "Family physician",
"honorificSuffix": "MD"
}
]
}Where should a medical practice start?
In this order. The first costs nothing, and the rest build on it.
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Name a clinical reviewer on every health page
A real clinician, with a link to their bio and the date they last reviewed the page.
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Give every provider a real page
Credentials, specialties, locations, languages, whether they’re taking new patients, and Person schema.
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Reconcile providers and locations across listings
Remove providers who’ve left, merge duplicate listings, and make every location’s hours and phone match your site.
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Reply to every review without confirming care
One safe reply, used consistently, beats both silence and a careless answer.
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Let AI crawlers in
Security tools can block GPTBot, ClaudeBot and PerplexityBot by default. Your scan fetches your site as each of them and reports what came back.
How does Speak Local help a medical practice?
Every plan includes all of it. See the full platform for how the pillars combine into one score.
Asked and answered.
What does E-E-A-T mean for a medical practice?
Should each provider have their own Google Business Profile?
Do reviews on health directories matter?
Can urgent care centers, chiropractors and med spas use this?
Does Speak Local touch patient data?
See where a medical practice like yours stands.
Audit, score, fix and monitor how you show up in Google and in AI answers.