SpeakLocal_Digital_Marketing_Sacramento

Social Media Marketing | Community Outreach & Advocacy | Mobile | Lead Gen. | Influencer Marketing | Data Analytics

The new CMO is a CDO - using data to support sales and drive revenue. Branding and advertising is still in the mix. Read this...

 https://apple.news/AmnxPxyUbNWuZb8ot3ie2LQ

A decade ago marketing leaders could be Don Draper. Today, the three-martini lunch and afternoon golf is off the table, and replacing it is an expectation that marketing will lead top-line revenue growth.

Goodbye brand ambassador, hello performance marketer.

 

Social Media Marketing | Public Affairs Outreach & Advocacy Marketing | Direct Mail to Mobile Targeting | Lead Generation | Influencer Marketing | B2B Lead Generation | B2C Lead Generation | Data Analytics